About Us
A tradition that never loosens. A weave that never fades.
The Living Legacy of Silk Sarees పట్టు చీరల జీవ నది
At 9 Yards, we believe the saree is not merely worn, it is lived. Woven through centuries of tradition, memory, and meaning, the silk saree has cradled the soul of Bharata’s people from ancient times to the present day. It has adorned rites of passage, celebrated festivals, sanctified rituals, and quietly accompanied everyday life. Our journey is dedicated to preserving and carrying forward this living legacy.
India’s textile heritage is among the richest in the world, shaped by generations of skilled hands, regional identities, and cultural wisdom. Inspired by this vast and enduring tradition, 9 Yards was founded as a space where heritage is honoured, craftsmanship is respected, and authenticity is never compromised.
The Meaning Behind the Name - 9 Yards
The name 9 Yards draws inspiration from the traditional nine-yard saree, known across regions as
Madisar, Nauvari, and Lugade. This iconic drape represents strength, grace, and freedom, allowing
movement while maintaining elegance. It symbolises how tradition adapts without losing its essence.
This philosophy lies at the heart of our brand.
Our Identity and Logo Philosophy
The 9 Yards logo is not ornamental; it is intentional. It is composed of more than 60 authentic cultural,
spiritual, artistic, and philosophical symbols of Bharatavarsha, forming a visual narrative of India’s
civilizational depth.
The symbols reflect India’s worldview, where spirituality, science, art, nature, and daily life coexist in
harmony.
9 Yards Boutique - A New Chapter
A new chapter unfolds with the launch of 9 Yards Boutique, our in-house designer studio where tradition meets personal expression. From custom blouse designs and bridal maggam work to saree finishing and complete stitching services, the boutique offers couture craftsmanship under one roof.Here, heritage is not altered; it is tailored. Every creation respects classical aesthetics while embracing individuality, ensuring each piece remains timeless yet personal.
Our Commitment to Craft and Community
At 9 Yards, craftsmanship is sacred. We recognise artisans and weavers as custodians of culture, not merely producers of fabric. By working closely with skilled craftsmen and weaving communities, we strive to support livelihoods, sustain traditional techniques, and keep ancestral knowledge alive in a modern world. We believe heritage survives when it is valued, practiced, and passed forward with respect.
A Word from the Founder
9 Yards was born from the belief that tradition must be lived, not archived. The silk saree has always been more than an attire; it is emotion, ritual, and continuity. Inspired by this enduring bond, 9 Yards was created to honour authenticity while allowing tradition to evolve with grace. Our vision is to ensure that Indian textiles remain living, relevant, and revered, not as relics of the past,but as expressions of timeless culture. With every saree, every symbol, and every stitch, we continue a story that began centuries ago.
